top social media platforms in southeast asia

Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. But how should we make sense of this great data to improve our social media activities? To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! Get in touch with us. In some geographies, however, there are significant challenges. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Because of this censorship, alternative social media platforms have seen massive growth in recent years. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. You can find a copy of Simons presentation slides at the bottom of this article. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. By May 2022, Clubhouse saw over 680,000 monthly downloads. There were 56.85 million social media users in Thailand in January 2022.. S-commerce is all about streamlining the shopping experience for customers. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. It will have 60% more users than Snapchat and twice as many as Twitter this year. February 28, 2022. YouTube, Twitter, Instagram, and. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. Ready to level up your brand's social media game in Asia? Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. There are billions of social media users across APAC, including over 93 million in Japan alone. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. In addition to messaging and voice and video calls, KakaoTalk also offers features such as a social network, gaming, and even a payment system. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). New White Paper: Game Apps in Japan download for FREE >>. You can only download this statistic as a Premium user. 3), and WeChat (No. statistic alerts) please log in with your personal account. And, guess what? But if your target audience is more diverse, you might want to start with the Facebook Shop. It's proven to be a highly effective way of reaching specific audiences. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. Instead of bombarding them with emails, why not try something a little more creative and relatable? Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Short Video Content will Dominate Social Media Platforms 1. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? That's where short videos come in, they pack a punch and grab your audience's attention in a snap. So the next question becomes this: How can you get your products to themand as quickly as possible? When expanded it provides a list of search options that will switch the search inputs to match the current selection. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. But its features extend beyond that: So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! Kakaostory is also quite popular, ranking 6th in DigitalReportals study. More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. Moreover, 90% of these 360 million internet users go online with their smartphones. Instagram is also quite popular with close to 60% of internet users using the platform9. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. Then you can access your favorite statistics via the star in the header. In-depth analysis, benchmarks and shorter spotlights on digital trends. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. Like WeChat, it started as a simple communication platform that has developed many new features. Social media statistics for Thailand in 2022. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Branded Content Draws Bigger Attention, 6. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Please do not hesitate to contact me. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. Twitter has 45 million monthly active users, or 36% of the population. Published by S. Ganbold , Jun 30, 2022. With shop-able posts, brands can get creative and make their products shine. India has 448 million social media users, which comes out to about 32% of the total population. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. When choosing from the apps available, you must consider the audience for your brand. Exportable files for easy reading, analysis and sharing. YouTube is the most popular, with 94.2% of internet users using the platform. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. StatCounter. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. Lets dig a bit deeper into the data to find out. This is according to Hootsuite's report. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. Business owners often go where their customers are. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. Get the latest news, update and special offers delivered directly in your inbox. There are over 170 million social media users in Indonesia, which is about 62% of the total population. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. Which Countries Use Social Media the Most? As a Premium user you get access to background information and details about the release of this statistic. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. Get ready to take your marketing to the next level! In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. "Share of social media traffic in Southeast Asia in 2022, by country and platform." The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. It is a messaging app, similar to WhatsApp. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. You're not alone! As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. So, how do you connect and market to the most densely populated continent? The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. LINE is Japan's most popular social media platform. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. 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